The BBC announced, at the Broadcast Mobile TV Congress, the start of a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones with mobile operators Orange, Vodafone and 3.
The trial, which will last up to 12 months, will allow subscribers to Orange, Vodafone and 3's TV packages to watch BBC One, BBC News 24 and BBC Three (with the exception of some sport and acquired programmes) streamed on their mobiles.
They will also be able to listen to up to eight BBC radio stations including Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, 6 Music, BBC 7 and Asian Network. The trial will start within the month.
Ashley Highfield, BBC Director of Future Media and Technology, said: "By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test, not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC's linear services on their mobiles.
"The findings, combined with quantitative and qualitative consumer research, will inform the BBC's future mobile strategy."
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