Blyk, the new mobile network for 16 to 24 year olds today announced the launch of its UK service. The announcement was made by the company founders Pekka Ala-Pietil and Antti hrling at a press launch event in London.Inset shows Pekka Ala-Pietilä and Antti Öhrling who are quoted below. Blyk is an invitation-only mobile virtual network operator (MVNO) that links young people with brands they like and gives them free texts and minutes every month. For brands, Blyk is an innovative, new media channel, providing direct access to the 16-24 year old market; enabling them to create awareness, build relationships and drive sales to this hard to reach audience.
Since its conception early last year, Blyk has been undertaking extensive research in the UK with user group studies and live user trials. These have helped to make the offering extremely compelling for young people and advertisers alike. Pekka Ala-Pietil said: We have spent the last year developing a unique, robust advertising content engine and whilst the technology we are using is incredibly advanced, the main premise of Blyk is driven by 3 basic principles ñ ease of use, interaction and relevance of the communications.
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