3G Operator 3 is collaborating with MX Telecom to provide a mobile donation service for its users to donate directly to the BBC’s Children In Need 2007 Appeal. A section of 3’s Planet3 Portal will be dedicated to BBC Children In Need, allowing 3’s customers to donate with the touch of a button.
"By giving customers a simple way to donate, 3 is using its 3G internet service to help raise as much money as possible,” said Mark Williamson, Head of Internet Products at 3 UK. “We’re hopeful a sizeable portion of our customer base will play a part in making this year’s BBC Children In Need Appeal the biggest yet".
The MX Telecom developed donation system also allows for Gift Aid, adding an extra 28% of the donated amount to the total received by BBC Children In Need.
The BBC Children In Need Appeal is on Friday 16th November.
