O2 announced that it will partner with Napster, one of the world’s most recognised digital music brands, to offer the UK’s largest full track mobile music download service.
Available exclusively on mobile through O2 Active, the Napster Mobile service provides access to over 5 million songs and dual delivery of tracks to both the customer’s mobile phone and PC.
In order to make the best mobile music experience available to its customers, O2 has chosen to partner with one of the biggest brands in digital music.
In order to make the best mobile music experience available to its customers, O2 has chosen to partner with one of the biggest brands in digital music.
The deal brings together one of the largest digital catalogues in the music industry with the UK’s largest mobile portal, delivering a high quality mobile music experience to O2 customers.
Napster on O2 will provide market-leading value for customers with single tracks initially priced at 99p* or 5 tracks for £4. Once a song is purchased on the mobile phone, a copy will be automatically sent to the email address of the customer’s choosing. The Napster service will be accessible through O2 Active on over 30 different handsets.
The Napster service will bring O2 customers all the latest releases and the biggest tracks with full artist descriptions and imagery to both their phone and PC.
* Single tracks will be priced at 99p for a promotional period
