The Sun has become the latest big name media brand to employ Mobile Commerce’s unique Monetised Mobile Search, the very latest in optimised mobile search engine technology. Plans to also launch this on Sunday sister paper The News of the World are currently in development.The solution developed by leading mobile content facilitator Mobile Commerce, forms a key part of the famous red tops’ new mobile portal launches.
A recent development in this rapidly expanding new area, Monetised Mobile Search is a simple, quick and highly efficient revenue generator. It works by allowing a mobile user to enter a keyword(s) into the search box on the WAP site they are using, the WAP site owner then decides if they want to respond by serving up content from their own site or by serving up an ordered list of paying advertisers.
The keywords(s) are passed to Mobile Commerce via their unique Search Aggregation Engine who then return a list of relevant advertiser’s results optimised for display on a mobile handset.
The partnership will see Mobile Commerce supply the Sun mobile customers with up to the date optimised mobile search whilst providing the media brand with complete control of which key words they wish to monetise off portal.
